Turn Branding on Its Head : A Cheeseburger's Tale
Ever pondered what it would require to revitalize a humble cheeseburger into a marketing sensation? Well, our friend Carl the Cheeseburger is about to show us just that. Carl's been feeling a little ordinary. He knows his traditional recipe is tasty , but he's yearning something more. He wants to grab attention in a world of patties . That's where